Welcome to LBB's Pro User Membership
This membership serves individual creators, artists, composers, editors, sound designers, producers, filmmakers and more who wish to curate an automatically-updated online portfolio, build reels, find new work and make connections in their industry sector.
What Does Being a Pro User Mean?
For most of its history, Little Black Book has worked on a company-level membership model. But recently, we introduced a new way to be part of the community when we launched Pro User, our new membership for individuals. Delve deeper into our reasons behind building it here, or scroll down to discover the benefits...
Why We Created Pro
Introducing the Creative Library and our People section to LBB made it clear that, outside the success of our company memberships, there was a big gap for showcasing individual creatives -- and we wanted to provide the solution.
Find out more about what motivated this innovation and why it's a gamechanger for many in the creative industries by reading more below.
Discover the Pros
With a prolific amount of people signing up for Pro, you can see some great examples of what you can do with the membership by looking at some of our existing Pro Users who have dived straight in.
Check out the profiles of Andy Morahan, Jeremy Craigen, Nate Camponi and more to see the potential.
Ready to Go Pro?
If you've already heard enough and you're sold on Pro, you can simply log in and sign up directly on LBB.
We'll then set you up and be in touch with more info on how you can use your membership to the max, and get more eyes on your portfolio.
A bit like actors and directors have a page on IMDB, we introduced a new area showcasing talent and every piece of work they have ever been credited on. Helping them save time and money, Pro Users have the additional ability to curate their profile and use it in place of a personal website or multiple other directory listings. The best bit? LBB’s profiles automatically update whenever you’re credited on a new piece of work, removing the need to hunt down final files, credits and more.
Hannah Baines, Head of Department, Creative Talent at Little Black Book
The Benefits
There are many reasons as to why individuals should be getting on board with LBB’s Pro User offering, from the ability to upload all their work to their profile, to standing out among the masses with their own verification badge. Take a deeper look at the numerous benefits below...
More Uploads to Your Profile
While as a Free User of LBB you can simply 'claim' your profile, as a Pro User you gain access to a new level of your account where you can then upload any omitted work not already on our site directly to your own profile – adding any relevant credits and ensuring that your creative portfolio isn’t missing a beat.
You can search for your own existing profile below, or feel free to drop us an email and we can get one generated for you as a Pro User!
Optimisation and Cleanup of Your Work
There might be work you’ve been involved in that’s already been uploaded by a company on LBB, but you haven’t been credited on it. This is another way being a Pro User can help!
As soon as you sign up, you will be invited to send a list of links to any relevant work and news already living on LBB that could -- and should -- populate your profile. We will then check them out and add your credits for you. Once approved, these projects will sit within the Credited section of your own profile.
Order How You Like to Highlight Your Best
Once your profile is full of all your great projects, you can focus on curating and reordering the work so you can proudly use it as your central platform, moving your favourites to the top and hiding anything you might want to from the public eye.
There's a handy video guide below on how to do this, and further navigate Pro User options.
You’ll Be Top of Our People
When visiting our People section on LBB, Pro Users automatically appear at the top of the search amongst All People, even without having to click into the Pro Users section.
Additionally, when anyone comes to search for new talent to work with, they can use our filters to find the specific type of creative they're after by job role and region, and Pro Users stand out first.
Don't forget, we have 500,000 unique visitors per month on LBB, so you have a perfect audience at your fingertips ready to find you.
Verification Badge
Written Features for Pro Users
We have launched a new series of interview features exclusively designed and created for Pro Users.
You can introduce yourself with 'Pro Hello', share your wisdom with 'Expert Eye', showcase your passion with 'My Creative Obsession' and delve into a topic of your choice with our open thought leadership opportunity, 'Live Free'. We're also happy to conduct a one-off interview with our Pro Users, tailoring questions to suit.
Any features you get involved in will be tagged and credited so they populate your profile and are, as always, paywall-free for you to share.
Come to Our Beach at Cannes
A huge bonus of becoming a Pro User is your personal invitation to our LBB & Friends Beach at Cannes LIONS.
All Pro Users will be added to our guestlist to gain access to our beach every day of the week, attend panels from our consistently jam-packed schedule, and network with global creatives while sipping a glass of frosty rosé.
While Cannes 2024 has now passed, you can start planning ahead for next year by getting more of an idea of about what our beach entails below.
The Pro Community
We have recently launched our Pro Community on LinkedIn, a space exclusively for Pro Users. In this group, we'll be posting some amazing opportunities that you can get involved in.
From asking and answering questions to sharing your work with others, you can find out more about your membership, get the chance to throw your creative portfolio out to more people by getting it shared on LBB, or even be awarded Pro of the Month – plus lots more!
Sign up for Pro to get your invitation to the Community.
Build a Reel of Your Work
Even though the ability to make a Collection is available to Free Users of LBB, becoming a Pro User expands its capabilities.
For example, you can upload all your work to your profile, then build different Collections to easily share with potential new clients, on your socials and more. You can also keep them private, which is a handy tool when generating ideas or producing treatments and moodboards for upcoming projects.
Everything on LBB is paywall-free globally, so making sure all your projects are uploaded to your profile and then building Collections would give you the ability to promote yourself in different ways, to different people.
Global Insights and Data
All data on LBB content (both for your own projects as well as global data) can be found via 'My LBB' then ‘My Insights’.
LBB collects information on how many unique views every piece of content amasses, alongside lots of other information. All views accrued from across the platform are counted, and you can analyse all the data in one place using our filters.
Remember you'll need to log in first!
We’ll Be Here to Help
Last but not least, you'll be the number one priority of LBB's head of department for creative talent, Hannah Baines.
Whether there's something you need relating to your membership, you have a question or you're ready to sign up, she'd be more than happy to help.
We've built LBB globally over the last 15 years. It’s pretty big now, and we feel we can benefit the individuals just as we do the companies. The world has changed drastically since Covid-19, and we are working in different ways with different people. Pro is built with that in mind. It gives people a place to be seen by a global market.
Matt Cooper, CEO & Founder, Little Black Book
Book a Meeting
LBB's head of department, creative talent, would love to hear from individual creatives or those working with them. We're constantly evolving LBB and our Pro User membership, and would be keen to find out what you'd like from us.
Get in touch with Hannah below if you want to get together!
Where We're Based
You can come and find us at:
Runway East,
66 Old Compton Street,
Soho, London,
W1D 4UH
If you're nearby, drop us a message -- we're always keen for a chat and would love to meet you!
About Us
We are a paywall-free global platform for the advertising and marketing community, made up of a team of 40, with offices in London, Canada, Germany and Australia.
Half a million visitors from ad agencies, brands and maker companies use LBB every month to find out about the most creative news, work, people and companies from around the world.
Pro User Membership for Just £99.99 per Year
Promote yourself to our global readership of over 500,000 monthly readers.
Membership Summary
- Upload additional projects or personal work to your own profile on LBB
(space for 50 assets annually in our Creative Library) - Reorder the work on your profile and ‘highlight’ special projects at the top of the page
- One-off search, optimisation and clean up of existing work and credits on LBB completed by our team
- Appear first in our People and Credits sections of LBB, standing out with your own Pro verification badge
- Complete written features in our series exclusively designed for Pro Users
- Personal entry into our LBB & Friends Beach at Cannes
- Join our Pro User Community on LinkedIn for helpful information and special opportunities
- Reel-building tool (‘Collections’)
- Access to global insights and data on content published on Little Black Book
- Live analytics on all published uploads
- Unlimited access to see and apply for job vacancy adverts on our Job Board
- Use your LBB Creative Library content to host your website
- Your own dedicated contact for anything you need